About Me

Hi! I’m Lauren – nice to meet you.

I’ve been writing about social media since February 2010, covering the intersection of social media and culture on AllFacebook and SocialTimes.

In November 2010 I worked with MediaBistro to launch AllTwitter.com, one of the leading Twitter news sites on the web.

I’ve been featured in video interviews, profiled on blogs, interviewed on radio. I’ve spoken in Florida about social media do-nots, and in Prague about social media disasters – but I’m really a positive person at heart!

While doing all of this, I created a Twitter Boot Camp course which helped marketing, PR and communications professionals get their organizations tweeting.

After a few encounters with local business people frustrated with their social media efforts, I decided to launch Lauren Dugan Social Media Consulting (even though it’s a bit of a mouthful!). My main goal is to help businesses and marketing professionals wrap their heads around social media tools, techniques and strategies.

I’m based in Kitchener-Waterloo, serving clients across Canada, the United States and the world.

If you haven’t taken a look at the services I offer yet, they range from performing social media audits to determine how effective your current efforts are to actual Twitter, Facebook and other account management.

Oh, and I’ve published a few books, too! Twitter 101: Everything You Need to Know about Twitter Marketing is for anyone new to Twitter marketing. There’s plenty of information in there about optimizing your account, social timing, tracking your engagement and more. And The Ultimate LinkedIn Checklist For Small and Medium Businesses will give you a step-by-step checklist for making your business’ LinkedIn presence pop!