What is a social media audit?
Every good marketing strategy needs to start somewhere. A social media audit is your starting point – it is a detailed analysis of what kind of social media presence you currently have, what it could be, and how to get it there.
We’ll explore your entire social media bread crumb trail, from that Twitter account you set up two years ago and forgot about to your personal Facebook profile.
The result will be your base – the social capital you get to start out with. From there, we can develop comprehensive strategies that compliment the presence you’ve already built.
Who needs one?
If you already have a business Facebook Page but haven’t updated it in a month, a Twitter account that has 3 followers, or you think you once answered a question on Quora but can’t really remember, an audit is for you.
And if you are a pro tweeter with 10,000 followers looking to get that to 100,000, an audit is for you, too.
Regardless of your social media prowess, doing an audit will tell you where you’re starting from. It’s great to do at the beginning of a serious social media marketing campaign to measure the effects of buying additional Facebook ads, or before you develop your overall social media strategy.
Any business that has even the tiniest social media footprint can benefit from an audit, as it will show you your baseline and help us grow your presence without the need to start from zero.
What you get
An audit is something I recommend to most of my clients, so I’ve developed a comprehensive package of deliverables to really show you what kind of social presence you’re starting with.
Here are the basic elements of a social media audit:
- An initial consultation to determine your social media goals, target audience, expectations
- Detailed report including:
- Overview of your social media footprint
- Detailed look at each social network you current have a presence on
- Trend analysis of what’s working – and what’s not – in your industry
- Optional: a comprehensive look at your competitors’ social media efforts
- Actionable tips for improving your efforts
- A discussion of the report
A social media audit is often part of the custom packages I build for clients, as it is an integral part of developing a strategy beyond just “tweet”, “update status” and “write blog post”.
If you’re interested in discussing how an audit can benefit your online marketing efforts, feel free to contact me for a free 20 minute consultation.