What is social media management?
Social media doesn’t just happen no matter how easy those big brands make it seem. There is a real, live person writing all of those tweets and status updates (or at least there should be!).
Social media management is the day-to-day maintenance of all of your social media accounts, the short-term implementation of marketing campaigns and the long-term oversight of your online marketing goals and vision. This includes everything from setting up accounts you don’t yet have, optimizing the accounts you do own, writing content, creating multimedia, interacting with fans and followers, and monitoring your efforts.
Managing a brand’s social media presence takes a deep understanding of the brand and its vision, and the ability to craft that brand’s voice online.
Who needs it?
Maybe you’ve got a few employees who are already working tirelessly for your business. Or, you’re a one-person operation looking to maximize your digital impact while directing your own efforts toward your product or service.
If you don’t have the man(or woman)power to handle customer service on Twitter while writing blog posts and running a Facebook ad campaign, external social media management is for you.
Most small and medium businesses are bootstrapping their way to success in the early days, and can’t afford to take their eyes off the product to focus on an effective social media marketing campaign. This is where a social media manager can help out – I’ll take the pressure off you to come up with a dozen witty tweets a day, and grow your presence on your behalf.
What you get
You get my undivided attention! I’ll work every day to make sure your Twitter account doesn’t lie dormant and your Facebook fans are being answered.
Since each business has different social needs, I recommend adding a social media audit to my social media management services so we can assess your starting point and your current and future goals for social media marketing.
I’ll manage each of your social media accounts, including but not limited to your:
- Company blog
- Facebook Page
- Twitter account
- YouTube channel
- LinkedIn profile
- Google+ page
- Pinterest account
And if you don’t have an account you’d like to have, I’ll set it up for you.
My social media management services include maintaining a consistent level of engaging content on each desired channel, responding to customers and fans, optimizing each profile to best reflect your business and its brand values, and providing analytics at regular intervals to ensure benchmarks are being met.
I’ll basically be the ghost in the machine, tweeting and vlogging on your behalf.
If you’re interested in learning more about how I can take the pressure off and manage your social media presence for you, contact me today to set up a free consultation.