What is a social media strategy?
Tackling social media without a strategy is like driving to your friend’s new apartment without the directions. You usually won’t get to your end goal, and if you do, you’ll go through a gauntlet of unnecessary detours along the way.
A social media strategy defines the long- and short-term vision for your social media marketing efforts, and how these tie into your overall marketing strategy.
Think of it like a souped up roadmap: it shows you Point A and Point B, how to get there most efficiently, and even includes the tools you’ll need to reach your goal.
Who needs one?
Everyone. No, seriously. Tweeting without at least a broad understanding of your marketing strategy won’t get your the results you want, and might even turn you off social media for good – cutting you off from potential customers, business partners and new opportunities.
A social media strategy is an integral part of any brand’s online marketing efforts, and should also be incorporated into their offline strategy as well.
It defines your goals and helps you get there – without it, you’re flying blind.
What you get
I offer both strategy consultation and creation.
If you already have a social media strategy and you’re looking for some input and polish, I’ll gladly take a look and give you my recommendations.
Alternatively, I can also create your social media strategy from scratch, working with you to define your business’ goals, both long- and short-term, for your overall social media presence as well as for each individual network you use.
Regardless of whether or not you already have a strategy, I will also offer my recommendations for incorporating it into your existing digital and offline marketing strategies, so you have a cohesive plan for raising brand awareness and reaching potential new leads.
If you’d like to discuss how I can craft a viable social media strategy that takes into consideration your business goals, tactics and resources, please contact me to set up a free initial consultation.