In a study of over 3,800 marketers, Social Media Examiner found that over 93 percent of business-to-business marketers and 95.2 percent of business-to-consumer marketers are using social media for their business.
Your competitors and colleagues are already here – you need to be too.
And with just about a billion people on Facebook, 500 million on Twitter and even Pinterest boasting more than 10 million users, your customers are here, too.
If you don’t have a social media presence, you’re not being found by the people who want to find you.
Blog posts, Facebook Pages, Twitter accounts and other social tools can help you reach your target audience (and even carve out a totally new niche), create a consistent brand and turn Likes into customers.
Take a look at the staggering statistics surround some of the biggest players – and the newest contenders – in the social media arena to see which networks are right for your brand: