Meet the business social network
LinkedIn is the social network designed for businesses, so it’s more professionally-oriented than most other tools you’ll find online.
The most obvious reason people use LinkedIn is to find a job and connect with their colleagues – but a lot is happening on the other end of the equation, too, namely the businesses who’ve built their presence on the network. If you’re on LinkedIn, talented individuals and influential leaders will be able to find and connect with your business.
Here are some stats about LinkedIn to get you thinking about creating – or optimizing – your account:
- LinkedIn has more than 161 million members worldwide, and professionals are signing up at a rate faster than two per second.
- There are over 2 million company pages on LinkedIn.
- In 2011, people performed over 4.2 billion searches on LinkedIn.com.
- Approximately 5 million of LinkedIn’s members are Canadian – that’s about 15 percent of the total population.
LinkedIn and your business
LinkedIn offers perhaps more direct business opportunities than any other social network, if you know how to find them.
If your business signs up for LinkedIn, you can engage in vibrant industry groups and network with leaders in your space. This can lead to further introductions, potential new business ideas, prospective clients and more.
Additionally, LinkedIn has quickly become the leading online job board – businesses have a near unlimited supply of talented new staff just waiting to be contacted.
Many businesses are using LinkedIn as a cost-effective way to not just market themselves, but build meaningful relationships with talented individuals, potential leads, and industry experts.