YouTube

Press play and go viral

“Going viral” is one of the best things that can happen to a business online these days (as long as the content that’s being shared is positive!). And one of the best ways to achieve this pinnacle of social media success is by creating videos primed to go viral on YouTube.

While most other social networks focus first on text and then on multimedia like photos and videos, YouTube is all about the video. Businesses have been able to harness the power of short, shareable video content and skyrocket their sales by paying close attention to what they create on YouTube.

Here are some stats about the most popular video social network out there:

  • There are 4 billion videos viewed on YouTube every single day.
  • YouTube sees 800 million users ever month.
  • 24 hours of video are uploaded to YouTube ever 24 seconds.
  • Roughly 71 percent of the online Canadian population visits YouTube every month and watch an average of 292 minutes of video.

YouTube and your business

YouTube is the marketing channel of the future. Consumers have embraced it, making it the second largest search engine after Google. No, really! More people use YouTube to search than Bing, Yahoo or any other search engine.

Marketers need to be where consumers are, so it’s important to understand how YouTube can be an effective piece of your social media strategy. By creating and maintaining an account, you add a whole new medium to your repertoire and increase your visibility immensely. Plus, you have the chance to create some killer video content that goes viral, launching your business into internet stardom.

If you’re interested in harnessing video content to promote your business, take a look at the social media consulting services I offer, or contact me directly and we can set up your free 20 minute consultation.